New Evolution Fitness Company, LLC
Mastrov is the founder of 24 Hour Fitness Worldwide, Inc., which he grew to the world’s largest fitness company, serving more than 3.5 million members in the U.S. and Asia. Since founding 24 Hour Fitness in 1983 with a single facility in San Leandro, California, Mastrov built a fitness empire of over 420 clubs located in 16 U.S. states and 5 Asian countries: Hong Kong, Mainland China, Taiwan, Malaysia and Singapore, with revenues in excess of $1.5 billion.
In addition to 24 Hour Fitness, Mastrov has built some of the world’s best known International fitness brands, whose combined operations exceed 500 locations worldwide. He is the founder of Planet Fitness Russia, Energy Fitness Chile, Mrs. Sporty Germany, California Wow Thailand, as well as many other health and fitness businesses throughout the world.
In June 2005, Mastrov sold 24 Hour Fitness Worldwide for $1.68 billion – the largest sum in industry history – remaining chairman with a substantial stake in the company. Mastrov left the Company in January of 2008 to pursue new interests for people of all fitness levels and abilities worldwide.
Mark recently founded the New Evolution Fitness Company (NEFC), based in Northern California. NEFC is a private equity firm focused on the Health and Fitness industry, providing capital and operating partnerships, management oversight, and expertise to emerging brands around the world. These brands currently include YogaWorks, USA, Crunch, UFC Gyms and Steve Nash Sports Clubs. He continues to seek new and interesting opportunities in the fitness industry as an investor and operator.