Advisory Board Members 

Lawrence T. McIntosh

ID Analytics, Inc.

Larry McIntosh is ID Analytics' Chief Marketing Officer, overseeing all product, marketing, channel sales, and government affairs initiatives. He has over 30 years of marketing, branding and relevant industry experience with companies such as McAfee, HNC Software, Frito-Lay, Inc. and Pepsi-Cola International, where he was charged with developing advertising campaigns, a new brand identity system, promotions, and other relevant communications initiatives. He negotiated all celebrity endorsements, and was the principal driver behind the transformation of Pepsi to "blue."

McIntosh has received numerous industry accolades including Gold and Silver Effie Awards, the Roger Enrico Marketing Innovation Award and Pepsi-Cola International "High Performance Leadership" honors. He is a graduate of Hope College in Holland, MI.